November 21, 2012 was a dark day for us Gen X-ers, who grew up with
calorie-rich Twinkies and Ding Dongs in our school lunch boxes.
(Nowadays, they would probably be confiscated by the food police, but
that is now not then). After a failed mediation, Hostess Brands
announced last Tuesday it would proceed with liquidation after 82 years
of operations. Its various brands – among them, Wonder Bread, Twinkies,
Dolly Madison, and Home Pride – go on the auction block as Hostess’s competitors, such as Flowers Foods, ConAgra, and Mexico’s El Grupo Bimbo, are poised to pick up Hostess’s iconic Twinkies, Ding Dongs, Ho Hos, and Dolly Madison brands.
A successful bid from Grupo Bimbo, the world’s largest baker, means
Twinkies labeled “Hecho en Mexico” – the ultimate insult to the American
baker and delivery man. News reports
claim this result is likely. Twinkies can return as a highly profitable
Mexican expat free from U.S. tariff-inflated sugar prices and unions.
The liquidation leaves Hostess’s 18,500 workers, most members of the
Teamsters or bakery workers union, out in the cold. They are probably
asking: President Obama: Where are you when Twinkies and Ring Ding
Juniors need saving rather than Detroit?
go to Forbes.com
Paul-
ReplyDeleteA couple of corrections:
Gen X-ers were born in the 70s!
Gephardt was never a senator. He was a Representative from MO, and Minority and Majority leader during his tenure in the House. He was the de facto representative of organized labor, both as a congressman and a presidential candidate.
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